Marketing or procrastination?

There’s a term called ‘productive procrastination’. It means you’re procrastinating on something by doing something else. The good thing about it is: you get something done. The bad thing about it is, well… let’s leave that for later. Because it depends on how you treat yourself.

I planned to do my administration yesterday. I didn’t do it (never mind the reasons) so I planned it again today. I consider it a priority. It HAS to get done, it won’t go away if I don’t do it. My accountant needs time to hand in my stuff before the end of the month. So there’s sort of a deadline (yes, ‘sort of’ is not the most helpful type of deadline, there’s room for improvement there).

I’m afraid it’s easy to guess what happened. I procrastinated. I started by doing something else when I came home tired from fysiotherapy. Last week a fan asked me if my Procrastination Coach merchandise was still available on RedBubble. I hadn’t looked on there for a long time, so I decided to put ‘check RedBubble’ on my to do list. To do some time… Today seemed a good day for a fun little task.

One thing led to another. I designed new products on Redbubble. I added pins of my stuff to Pinterest. I posted on Facebook that RedBubble has a discount today. I twittered about the stuff I have on there. I rearranged some of my Pinterest boards to have a better picture as a first view. One thing lead to another, my administration isn’t done – and I’m writing a blog post now.

Has this been productive? Yes? Does it feel good? A little? Does it feel bad? That too… Was it procrastination? Yes. Definitively. Do I count it as productive procrastination? Yes, up to a certain point. It’s time to stop and switch now.

I’m used to procrastinating on my administration. My quarterly taxes always need digging. Digging through files, digging through e-mails. Logging in to places that have digital invoices. And digging through piles to find where I left my paper receipt this time.

I’m fully aware WHY I procrastinate on it. I know I dread the process, because I always end up feeling like an unorganised idiot. Even when I’ve tried to be more organised this time. So what I avoid is not the actual work, but the feeling it brings me.

I make sure to schedule my administration when I still have some time to procrastinate on it. Giving in to the urge to procrastinate for a day or two, seems to be easier for me than to fight the fight to get it done simply because I tell myself I HAVE TO. My inner anti-authoritarian starts playing up too much in those cases. I’m not buying the “I have to” when I know there’s time left. My inner anti-authoritarian simple crosses its arms, looks at me defiantly, and says “no, not yet”.

My work is about creating ways for you that work. If I beat myself up too much over procrastinating, the strategy of ‘productive procrastination’ is not the best. It will make me feel like I fail, which decreases my self confidence, which is… yes, a well-known trigger for procrastination.

If I accept that administration is a Thing for me, I can find a way to work with that. Like plan in time to procrastinate on it. Ideally, I do things in that time that I normally tend to procrastinate on. Like marketing. Or tidying up (when I’ll probably start finding some of the receipts already.

Marketing? Done. Blog post? Done! Next up: some tidying. Tomorrow… My administration. That’s a promise!

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